Canon today announces the launch of PowerShot SX740 HS with a lightweight and compact camera body. Equipped with a new DIGIC 8 digital imaging processor, offers 4K UHD movie shooting1, supports Digital 5-axis IS and Dynamic IS, enables 40x Optical Zoom and 1cm Macro shooting, PowerShot SX740 HS suits for both distant and close-up or motion and still topics. Combined with its newly built-in Wi-Fi for remote shooting and image transfer automatically to PC or smartphones2 features, users can capture and share everyday moments at ease.
PowerShot SX740 HS
Firstly combined 40x optical zoom lens and 4K movie in a lightweight and compact body Shoot Beautiful Moments in High Quality Photos and Movies at Ease for Both Distant and Close-up Subjects During Travel
24-960mm wide-angle to super telephoto 40x optical zoom lens with 3.5-stop3 shake compensation optical image stabilizer (IS)
20.3-megapixel High Sensitivity back-illuminated CMOS image sensor
Equipped with the newly powerful DIGIC 8 digital imaging processor that delivers a host of new image functions
Built-in with Bluetooth® low energy technology for easy wake-up of camera, GPS information acquisition and remote control from smartphones4
Built-in Wi-Fi for remote shooting and image transfer automatically to PC or smartphones2 newly supported
1cm Macro shooting
Supports 4K UHD movie shooting1 (120Mbps bit- rate) and “4K Frame Grab” function5
4K UHD movie shooting support Digital 5-axis IS, Dynamic IS and Auto Level function
4K UHD and Full HD Time-lapse movie function
Max. 10 FPS high-speed continuous shooting and
Max. 7.4 FPS continuous shooting with SERVO AF
Dual Sensing IS is added with approx. 0.5-stop
boost to image stabilization effect for still image shooting by utilizing shake information from image sensor in additional to lens gyro sensors’ shake information
Zoom Framing Assist function for finding shooting subject easily under tele-shooting
3-inch 920,000-dot vari-angle LCD
Self-Portrait mode with built-in smooth skin and background defocus
functions
New “Food” scene mode that is suitable to shoot bright food photos with
colors that look appealing
Full HD Hybrid Auto mode, a fusion of movie digest and auto modes to
capture amazing moments with ease
Video Snapshot combines 4 to 8 sec short movies into one single movie for
easy sharing
Scene Detection technology, maximum up to 29 different scenes and
supporting movie shooting
Creative Filters
Date stamp function easily for adding date or times on photos
USB battery charging function for outdoor usage
“Feature Assistant” Graphical User Interface from EOS Digital Cameras for
beginners
1 4K shooting takes place by cropping pixels from the center of the image sensor.
2 IEEE 802.11 b/g/n 2.4GHz band only. Camera Connect should be installed.
3 CIPA compliant, at focal length of 350mm (35mm equivalent).
4 Establishing pairing beforehand between the camera and smart device is required. Both camera and smartphone have to be within a certain distance. For Android, Android 5.0 (or later) and Bluetooth 4.0 (or later) are required. For iOS, Bluetooth 4.0 (or later) is required. In remote shooting and Image viewing mode, connection will be switched from Bluetooth to Wi-Fi connection.
5 Frame Grab from Full HD/HD movies is not possible. As movie frames are saved as still images, image quality is not equivalent to normal still images. Aspect ratio is 16:9.